The candidate profile of Jordan Romines — Senior Account Executive seeking a senior IC sales role in data, market intelligence, or martech · Open to new roles

Senior Account Executive · Open to new roles

Selling data & market intelligence, on quota, for a decade.

Complex, multi-stakeholder cycles into brands, agencies, and enterprise buyers. A founder who built a company end to end, then read the regulation and walked before the revenue did.

A track record built at
Mintel · Pathmatics / Sensor Tower · Optimal Strategix · Datacy
Overview

A specialized operator who sees the real problem others miss — and engineers the way around it.

Senior account executive with a decade selling complex, high-consideration data and market-intelligence subscriptions to brands, agencies, and enterprise buyers. Exceeded quota three consecutive years at Mintel (116%, 124%, 108%; quarterly Sales MVP), then carried an enterprise quota at Pathmatics / Sensor Tower through long, multi-stakeholder cycles. Founded and ran a multi-brand business end to end, then wound it down on an early regulatory read rather than chase a closing window. Full-cycle seller — net-new and expansion — strongest where the product is data and the buyer doesn’t move on a demo.

01
Quota, proven. Three straight years over plan at Mintel, then an enterprise quota at Pathmatics / Sensor Tower.
02
Full cycle, net-new and expansion. Prospecting to close, into marketing, research, and C-suite buyers across Telecom, Retail, CPG, and pharma.
03
The constraint solver. Finds the binding obstacle and engineers the structural path around it — the move others don’t see.
The record

Numbers, not adjectives.

Quota attainment and career metrics, pulled straight from the books.

61%
Above team average deal value at Pathmatics, by deepening strategic accounts.
3×
Consecutive years over quota at Mintel — 116%, 124%, 108% to plan.
10 yrs
In data & market intelligence — sold consultatively, end to end.
Quota attainment vs. target
Mintel · FY2016–FY2018 · beat plan every full year
100% target
116%
FY16
124%
FY17
108%
FY18
Source: Mintel annual quota records. Earned quarterly Sales MVP; left the team at 112% of YTD plan.
Experience

Where the track record was built.

Sep 2023 — May 2026 | Founder & Operator
Drink Hemp LLC (Antivdote, CloudShots)Chicago, IL
Co-founded and built a consumer products company from a single SKU into a multi-brand operation, owning P&L, go-to-market, and channel strategy — alongside a full-time enterprise quota for the first year, then full-time.
  • Built a B2B wholesale and dispensary channel from zero; worked roughly a dozen national trade shows as the brand’s first push into retail.
  • Owned full-cycle revenue across DTC subscription, paid acquisition, and B2B wholesale, plus the inventory and supply-chain behind it.
  • Structured payment processing and underwriting for a category most banks decline outright — a financing and negotiation problem as much as operational.
  • Read federal policy as a strategic input; when P.L. 119-37 redefined the category, wound down cleanly ahead of the effective date, honoring every commitment.
Feb 2025 — May 2025 | Senior AE · Founding Commercial Hire
DatacyChicago, IL
Early commercial hire at a pre-revenue consumer-data startup, working directly with the CEO to build the first go-to-market motion — effectively the only active commercial resource on a two-person team.
  • Stood up the initial outbound motion and qualified the company’s earliest referral-driven opportunities alongside the CEO.
  • Aligned product and commercial, translating live sales-cycle learnings into product direction — the product evolved several times on that field feedback.
  • Ran qualitative, founding-stage selling: discovery, positioning, and opportunity identification in a market still being defined.
Oct 2021 — Oct 2024 | Sales Director
Pathmatics, Inc. (acquired by Sensor Tower)Chicago, IL
Carried an enterprise quota for Pathmatics’ marketing-intelligence platform — competitive ad-spend, creative, and media-mix intelligence across display, social, video, OTT, and mobile — to brands and agencies.
  • Carried a personal average deal value 61% above the team average by deepening and expanding strategic accounts.
  • Closed multi-year, high-revenue contracts across Telecom, Retail, and CPG, driving client retention and expansion.
  • Sold a consultative, insight-led data product to marketing and competitive-intelligence buyers; engaged decision-makers at every level and owned the full cycle.
  • Produced through the Sensor Tower acquisition, partnering with finance, support, and account management to retain and grow accounts.
Oct 2020 — Oct 2021 | Vice President of Sales
Optimal Strategix Group, Inc.Chicago, IL
Sold custom, primary-research engagements for a decision-analytics consultancy serving pharma and life sciences — complex, high-stakes deals built on bespoke study design, not off-the-shelf syndicated data.
  • Sold into major pharmaceutical companies, helping them understand the decision drivers behind physician prescribing and patient treatment choices — including in oncology — and how to market to both compliantly.
  • Scoped complex custom studies measuring decision-making at a granular level: very specific questions put to very specific target groups — the bespoke counterpart to syndicated research.
  • Delivered customized insight that drove enterprise retention and measurable ROI.
Jan 2016 — Oct 2020 | Account Executive → Lead Omni CX Manager
MintelChicago, IL
Sold Mintel’s market-intelligence subscriptions — the closest direct analog to this role — to brands and agencies across U.S. and Canadian markets, advancing through five roles into senior sales and team leadership.
Lead Omni CX ManagerOct 2018 — Oct 2020
Business Development — ComperemediaJun 2018 — Oct 2018
Senior Account Executive — Canadian MarketMay 2017 — May 2018
Senior Account ExecutiveJan 2017 — Apr 2017
Account ExecutiveJan 2016 — Jan 2017
  • Exceeded annual quota three consecutive years (116% / 124% / 108%); peaked at 266% to target in a single quarter and left at 112% of YTD plan.
  • Earned quarterly Sales MVP (FY16 Q4) and completed the Mintel Sales Academy.
  • Opened and grew the Canadian market as Senior AE, then championed Mintel’s Omni CX program — expanding key enterprise relationships and driving retention and upsell.
Capabilities

What I bring to a territory.

Methodology-trained, full-cycle, built for complex data sales.

Net-new business development Strategic & enterprise account management Consultative / solution selling Market intelligence & data-as-a-service Multi-stakeholder & C-suite sales Subscription renewals & expansion Forecasting & pipeline management Negotiation & deal structuring Sandler & Challenger-certified Salesforce
Education
Southwestern College
Bachelor of Business Administration (BBA)
Honors
Mintel Sales MVP — quarterly award
Mintel Sales Academy

Want the seller who sees it coming?

I’m carrying a number again — strategic accounts, full cycle, ideally in data, market intelligence, or martech. If you’re hiring that seller, or you know who is, let’s talk.

Jordan Romines
Senior Account Executive · Greater Chicago Area